Over the past 10 years, the European gambling ecosystem has undergone immense change spearheaded by the changing of regulations and the implementation of consumer saving rules. On the other hand, apart from the regulations of each country and their individual frameworks, there has been a growing player’s market for, casino without Swedish license (casino utan svensk licens). This market attracts players looking for alternative ways of accessing online gambling, circumventing established consumer-protection regulations. Instead of being licensed under Sweden’s domestic licensing, these sites are licensed under other more reputable jurisdictions. For most of these players, the absence of a Swedish …